A Manufacturing Partner
for Custom Retail Environments

Custom retail fixture design development, engineering, manufacturing, quality control, packaging, and delivery coordination from China

Super U Display Group is a custom retail fixture and shopfitting manufacturer founded in 2013. We work with retail brands, design firms, shopfitters, contractors, procurement teams, and multi-location operators on international retail projects.Customers can start with an early concept, an approved design, or production drawings. We define the required design, engineering, sampling, manufacturing, inspection, packaging, and delivery scope before work begins.

Built for Custom Retail Projects

We support new stores, flagship locations, refurbishments, shop-in-shops, brand counters, permanent indoor retail kiosks, and multi-store rollouts. Every fixture is made to approved drawings, dimensions, materials, finishes, quantities, and delivery requirements.

Retail Brands & Rollout Teams

Use approved drawings, samples, and finish standards as the basis for new stores, phased batches, replenishment, and repeat production.

Design Company & Studios

Develop buildable details, materials, samples, and production specifications while maintaining the approved design direction.

Shopfitters, Fit-Out Contractors & Joinery Contractors

Receive coordinated drawings, component labels, prepared hardware, protective packaging, and assembly information for the appointed UK installation team.

Project-Based Manufacturing, Made to Order

A manufacturer-led partner for custom fixtures rather than a stocked-product retailer

Our work can cover a complete store fixture package, flagship location, refurbishment, shop-in-shop, brand counter, permanent indoor retail kiosk, production batch, or multi-store rollout.

Website products and previous designs show our manufacturing capabilities. They are not stocked items or ready-to-ship models. Design is available as a defined service, but customers with complete production information do not need to purchase a separate concept-design scope.

Our Services

Choose the support required for your current project stage

Store Design

Develop the agreed store layout, visual direction, custom fixtures, materials, finishes, and design files from a verified brief and site information.

Engineering & Prototyping

Turn concepts or approved designs into defined production details, samples, prototypes, and manufacturing approvals.

Manufacturing

Manufacture made-to-order retail fixtures through coordinated joinery, metalwork, glass, acrylic, stone, finishing, signage, lighting, hardware, and assembly.

Quality Control

Define inspection requirements against approved drawings, samples, tolerances, functions, quantities, and written acceptance criteria.

Global Delivery

Plan component protection, labeling, loading, freight scope, trade terms, and project handover before fixtures leave the factory.

Rollout Support

Manage multi-store fixture rollouts through approved standards, site variations, phased production, quality control, store-level packaging, delivery coordination, and replenishment.

Start from Your Current Design Stage

Design services are scoped separately when required. Customers with complete production information can proceed without a separate concept-design service.

Have an Early Concept

Send the floor plan, reference images, product categories, brand requirements, budget range, and target opening date. A separate design scope may include layout review, fixture development, 3D visualization, material selection, and preliminary production input.

Have an Approved Design

We can develop technical details for dimensions, structure, materials, finishes, hardware, lighting, assembly, and manufacturing while maintaining the approved visual direction.

Have Production Drawings

We can review manufacturability, clarify specifications, identify missing information, and define the quotation and production scope.

Our Factory

Confirmed company information for customers evaluating a production partner

  • Founded in 2013
  • 10,000 m² manufacturing facility in Guangzhou, China
  • More than 20 woodworking and metalworking machines
  • Design & engineering team of more than 20 people
  • Quality control team of 10 people
  • Production capacity of approximately 300 projects per year
  • Project experience across more than 35 countries

Our manufacturing capabilities include joinery, metalwork, paint and surface finishing, glass, acrylic, stone and solid-surface integration, signage, lighting, hardware, and multi-material assembly.

The original factory-tour concept should be retained as a visual section. Use current photographs and captions for verified areas such as:

  • Joinery or millwork production
  • Metal fabrication
  • Paint and surface finishing
  • Raw-material storage
  • Assembly and pre-shipment review
  • Finished-product storage and packaging

Only label a dedicated signage workshop, automatic painting line, dust-collection or air-pollution-control system, warehouse, or other facility after its current name, location, equipment, and function have been verified.

Supporting Retail Projects Across International Markets

Priority retail sectors include apparel and footwear, beauty and cosmetics, jewelry and luxury, electronics and technology, optical and eyewear, department stores, and specialty retail. Additional project experience includes pharmacy and health, food and beverage, home and living, sports and outdoor, hospitality, and selected commercial environments.

Typical projects include new stores, flagship locations, refurbishments, multi-store rollouts, shop-in-shops, concessions, brand counters, POS and POP displays, and permanent indoor retail or mall kiosks. A mall kiosk is a project type rather than an industry sector.

Garments & Clothing
Optical & Sunglasses
Jewelry & Watches
Handbags & Clutches
Sport & Activewear
Beauty & Personal Care
Cellphone & Electronics
Pharmacy & Health
Mall Kiosk

Our Value

The SMILE Values FrameworkL: Five working principles for customer service, production, and team responsibility

S

Service

Provide responsive, practical support throughout the agreed project scope.

M

Make

Develop products and solutions around approved customer and manufacturing requirements.

I

Integrity

Communicate project information, responsibilities, changes, and limitations honestly.

L

Listen

Understand customer feedback and address agreed project requirements with care.

E

Each One

Treat each qualified customer and project with attention and respect.

Our Mission

Help global retailers strengthen their store image and execute custom retail environments through clearly defined design, engineering, manufacturing, and delivery support.

Our Vision

Become a long-term global supply partner for custom retail fixtures and shopfitting projects.

The Team Behind Each Project​

Our projects bring together management, design, engineering, manufacturing, quality control, sales, and delivery coordination. The responsible team and communication route should be defined for each project.

Van Zhang, General Manager
Yang Xu, Chief Design Director
Jason Yang, Design Engineering Manager
Zuhai Tang, Production Manager
Leo Chen, Senior Sales Manager
Christine Li, Senior Sales Manager
Emily Huang, Sales Manager
Miah Chi, Sales Manager

Testimonials

Brad Hayman
Procurement Manager, Colette by Colette Hayman
David Salazar Gracia
Director of Asia office, Parfois

From Project Brief to Delivery

Each approval defines what will be made, inspected, packed, and shipped.

1. Project Review

Confirm the location, project type, floor plan, drawings, quantities, budget range, destination, and target date.

2. Design or Design Review

Define the fixture design, materials, finishes, required drawings, and customer responsibilities.

3. Engineering & Quotation

Confirm production details, assumptions, quantities, commercial terms, and delivery scope.

4. Samples & Approvals

Review critical materials, finishes, components, or prototypes where required.

5. Manufacturing

Produce the approved fixtures through coordinated fabrication and finishing processes.

6. Inspection & Documentation

Check the agreed requirements and record the finished work before packing.

7. Packaging & Delivery

Label, protect, load, and ship the fixtures under the agreed logistics scope.

8. Handover & Repeat Production

Provide assembly information and remote technical guidance, then maintain approved standards for future batches where required.

Discuss a Custom Retail Fixture Project

Share the project location, area, floor plan, drawings or reference images, fixture list, quantities, materials and finishes, budget range, destination, and target dates. We will review project fit, missing information, and the appropriate next scope or quotation step.
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