A Manufacturing Partnerfor Custom Retail Environments
Custom retail fixture design development, engineering, manufacturing, quality control, packaging, and delivery coordination from China
Built for Custom Retail Projects
We support new stores, flagship locations, refurbishments, shop-in-shops, brand counters, permanent indoor retail kiosks, and multi-store rollouts. Every fixture is made to approved drawings, dimensions, materials, finishes, quantities, and delivery requirements.
Retail Brands & Rollout Teams
Use approved drawings, samples, and finish standards as the basis for new stores, phased batches, replenishment, and repeat production.
Design Company & Studios
Develop buildable details, materials, samples, and production specifications while maintaining the approved design direction.
Shopfitters, Fit-Out Contractors & Joinery Contractors
Receive coordinated drawings, component labels, prepared hardware, protective packaging, and assembly information for the appointed UK installation team.
Project-Based Manufacturing, Made to Order
A manufacturer-led partner for custom fixtures rather than a stocked-product retailer
Our work can cover a complete store fixture package, flagship location, refurbishment, shop-in-shop, brand counter, permanent indoor retail kiosk, production batch, or multi-store rollout.
Website products and previous designs show our manufacturing capabilities. They are not stocked items or ready-to-ship models. Design is available as a defined service, but customers with complete production information do not need to purchase a separate concept-design scope.
Our Services
Choose the support required for your current project stage

Store Design
Develop the agreed store layout, visual direction, custom fixtures, materials, finishes, and design files from a verified brief and site information.

Engineering & Prototyping
Turn concepts or approved designs into defined production details, samples, prototypes, and manufacturing approvals.

Manufacturing
Manufacture made-to-order retail fixtures through coordinated joinery, metalwork, glass, acrylic, stone, finishing, signage, lighting, hardware, and assembly.

Quality Control
Define inspection requirements against approved drawings, samples, tolerances, functions, quantities, and written acceptance criteria.

Global Delivery
Plan component protection, labeling, loading, freight scope, trade terms, and project handover before fixtures leave the factory.

Rollout Support
Manage multi-store fixture rollouts through approved standards, site variations, phased production, quality control, store-level packaging, delivery coordination, and replenishment.
Start from Your Current Design Stage
Design services are scoped separately when required. Customers with complete production information can proceed without a separate concept-design service.
Have an Early Concept
Send the floor plan, reference images, product categories, brand requirements, budget range, and target opening date. A separate design scope may include layout review, fixture development, 3D visualization, material selection, and preliminary production input.
Have an Approved Design
We can develop technical details for dimensions, structure, materials, finishes, hardware, lighting, assembly, and manufacturing while maintaining the approved visual direction.
Have Production Drawings
We can review manufacturability, clarify specifications, identify missing information, and define the quotation and production scope.
Our Factory
Confirmed company information for customers evaluating a production partner
- Founded in 2013
- 10,000 m² manufacturing facility in Guangzhou, China
- More than 20 woodworking and metalworking machines
- Design & engineering team of more than 20 people
- Quality control team of 10 people
- Production capacity of approximately 300 projects per year
- Project experience across more than 35 countries
Our manufacturing capabilities include joinery, metalwork, paint and surface finishing, glass, acrylic, stone and solid-surface integration, signage, lighting, hardware, and multi-material assembly.
The original factory-tour concept should be retained as a visual section. Use current photographs and captions for verified areas such as:
- Joinery or millwork production
- Metal fabrication
- Paint and surface finishing
- Raw-material storage
- Assembly and pre-shipment review
- Finished-product storage and packaging
Only label a dedicated signage workshop, automatic painting line, dust-collection or air-pollution-control system, warehouse, or other facility after its current name, location, equipment, and function have been verified.
Supporting Retail Projects Across International Markets
Priority retail sectors include apparel and footwear, beauty and cosmetics, jewelry and luxury, electronics and technology, optical and eyewear, department stores, and specialty retail. Additional project experience includes pharmacy and health, food and beverage, home and living, sports and outdoor, hospitality, and selected commercial environments.
Typical projects include new stores, flagship locations, refurbishments, multi-store rollouts, shop-in-shops, concessions, brand counters, POS and POP displays, and permanent indoor retail or mall kiosks. A mall kiosk is a project type rather than an industry sector.
Our Value
The SMILE Values FrameworkL: Five working principles for customer service, production, and team responsibility
Service
Provide responsive, practical support throughout the agreed project scope.
Make
Develop products and solutions around approved customer and manufacturing requirements.
Integrity
Communicate project information, responsibilities, changes, and limitations honestly.
Listen
Understand customer feedback and address agreed project requirements with care.
Each One
Treat each qualified customer and project with attention and respect.
Our Mission
Help global retailers strengthen their store image and execute custom retail environments through clearly defined design, engineering, manufacturing, and delivery support.
Our Vision
Become a long-term global supply partner for custom retail fixtures and shopfitting projects.
The Team Behind Each Project
Our projects bring together management, design, engineering, manufacturing, quality control, sales, and delivery coordination. The responsible team and communication route should be defined for each project.








Testimonials
From Project Brief to Delivery
Each approval defines what will be made, inspected, packed, and shipped.
1. Project Review
Confirm the location, project type, floor plan, drawings, quantities, budget range, destination, and target date.
2. Design or Design Review
Define the fixture design, materials, finishes, required drawings, and customer responsibilities.
3. Engineering & Quotation
Confirm production details, assumptions, quantities, commercial terms, and delivery scope.
4. Samples & Approvals
Review critical materials, finishes, components, or prototypes where required.
5. Manufacturing
Produce the approved fixtures through coordinated fabrication and finishing processes.
6. Inspection & Documentation
Check the agreed requirements and record the finished work before packing.
7. Packaging & Delivery
Label, protect, load, and ship the fixtures under the agreed logistics scope.
8. Handover & Repeat Production
Provide assembly information and remote technical guidance, then maintain approved standards for future batches where required.