In 2016, SUPER U was recommended to Bupa Optical by a famous shopfitter company in Sydney, as it was an urgent and complicated store project, Mr.Van, The head of creative director in SUPER U and Project manager Mr.Tang visited The Bupa store in Sydney, which would be renovated within two months, including store design, display fixtures production and installation at site.

The old store display furniture was customized at the site, it caused few problems, First, the surface finishing was not good enough as this process should be done with facilities in the factory. Ex. The 2-pas painting turning yellow and peel off easily. Second, it took a long time to complete joinery production and installation.

For solving the two problems above, the new concept of store design was made with environmentally friendly materials, paint-free melamine, the while, blue color and wood veneer match Bupa’s original shop image, with PVC edging banding.

The advantages of the new concept

1. Shorten the production time from 35 days to 20 days
2. More than 25% cost-saving
3. The surface color never get faded
4. More durable, anti-scratch

Moreover, The aluminum profile on the wall cabinet, with a technical patent that the glass shelves can be inserted and fixed into the cabinet flexibly without any tools.